Apparently it's crap.
Personally, I think Vegemite-proper has got weaker and thicker over the years.
The solution would be to buy actual Marmite.
But some bunch of ovine-enraptured types patented that name for some inferior Kiwi rubbish now controlled by Sanitarium -- a food company that doesn't pay tax because it's a religious organisation.
Figure that one out!
So here's the workaround.
It's genuine Made-in-England Marmite inside the (authentic) jar but with an Ozified title on the label.
Bon appétit, as they say in Crawley RH10 9RQ.
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